Why 70’s Fashion Remains A Popular Influence On Modern Fashion
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By PAGE Editor
The 70s was an iconic decade for the fashion world. To this day, it remains one of the most recognizable and era-defining fashions in the world.
But what does the fashion of the 1970s actually include? And why is 70s’ fashion still a popular influence on modern fashion?
70s’ fashion explained
Before we discuss the lasting influence of the 70s on modern fashion, let’s look more closely at 70s’ fashion itself.
The 1970s was a complex decade made up of several different fashion influences and styles. In other words, there wasn’t just one fashion style in the 1970s but several ones.
Here are the main fashion styles of that decade:
hippie style (early 1970s)
soft and elegant sportswear and knitwear (mid 1970s)
disco look (mid to late 1970s)
designer denim (mid to late 1970s)
miniskirts (throughout the 1970s)
The most memorable 70s fashion styles were arguably the hippie and the disco styles.
One of the quintessential 70s hippie clothing items was bell-bottom pants. These pants were worn by hippies and non-hippies alike.
Many famous 70s artists and groups wore these types of pants. For example, Jimmy Hendrix, The Jackson 5, David Bowie, and Elvis all wore bell-bottom pants.
Although bell-bottom jeans or pants were popularized by hippies at the beginning of the 70s, they became even more popular thanks to the 70s disco style.
That’s right, bell-bottom pants are not only an important aspect of the hippie style but also of the 70s disco style.
Why is 70’s fashion still a popular influence on modern fashion?
The fashion of the 1970s is still influencing today’s fashion.
Let’s look at one example, modern bell-bottom jeans. Modern bell-bottom jeans are extremely popular.
They draw inspiration from the 70s bell-bottom pants but have been modernized for today’s customers.
But why are bell-bottom jeans suddenly so popular? How can the 70s’ fashion influence today’s fashion?
Pop culture influence
Many of today’s trends are led by pop culture figures, artists and fashion designers. These individuals can start global fashion trends just through their outfit choices.
So, who are the individuals repopularizing bell-bottom jeans?
Today’s models and artists who are bringing attention to bell-bottom jeans include:
Bella Hadid
Harry Styles
Gigi Hadid
Zendaya
These celebrities have a huge following and their outfit choices are closely watched by fans and fashion reporters.
Nostalgia
Today’s artists are not the only ones repopularizing bell-bottom jeans. Nostalgia is also a great influencer.
The 1970s artists, fashion designers and fashion icons continue to influence fashion trends thanks to modern clients’ nostalgia.
Even today’s young generations, like Gen Z who has not lived through the 1970s, are nostalgic for that era. This nostalgia is reflected in their shopping habits and outfit choices.
For example, vintage shopping and retro styles are extremely popular among young individuals. They love finding vintage clothes and adopting a nostalgic attitude towards the 70s.
They have seen that decade through their parents’ childhood pictures and in pop culture.
Many of them have discovered and fallen in love with prominent 70s artists and music groups like:
Led Zeppelin
Pink Floyd
Queen
The Rolling Stones
They have also watched films from the 70s like Grease and Saturday Night Fever.
The success of the series Stranger Things among younger audiences further reflects how common this 70s nostalgia is. Although Stranger Things is set in the early 80s, most of the outfits in that show are inspired by the late 70s.
In short, nostalgia has a huge impact on the fashion world. It can help revive dying trends and bring forgotten styles back into the limelight.
Final thoughts
In this article, we defined what 70s fashion is and provided some concrete examples of 70s clothing items and styles.
We then discussed the reasons why the 70s remain a popular influence on modern fashion.
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