What Is The Difference Between A Boutique And A Clothing Store
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By PAGE Editor
Have you ever stared into the window of a boutique and wondered how it was different from a traditional clothing store? Believe it or not, I have. For starters, boutiques are much more expensive than most retail stores. That fact may be a turn-off for some; however, those interested in fashion may want to convert to boutiques.
Quality vs. Quantity
Boutiques are much smaller compared to most retailers. You can usually find boutiques in smaller areas such as malls or strip malls. Therefore, if you’re a person who likes seeing how much you can get for a little money, boutiques are not for you.
Suppose you're more interested in the quality of your clothes and expect them to last a while. In that case, you are the type of customer that would benefit from a women’s boutique clothing store.
With a much smaller location, the inventory is also affected. People who like a wide variety of options when they shop for clothes would probably not enjoy shopping at a boutique.
Boutiques cater to those who have a more critical eye when it comes to clothing. The staff at boutiques targets those interested in the latest fashions and trends. Think of the smaller size and inventory as a fashion club.
A More Passionate Outlook on Business
A boutique’s inventory may be limited, but what is there is niche and is catered to a specific clientele. The proprietor of the boutique is aware that their business doesn't appeal to the general public, like Target or Wal-Mart. The boutique will pull in fewer customers than those big chains.
To further embrace inclusivity and ensure every client feels represented, consider featuring a variety of plus size mannequins in your boutique to showcase your diverse and thoughtful range of fashion choices.
Boutiques are not meant to serve the general demographic. The boutique owner is just as passionate as their clientele about fashion and wants to help others like them. You won't see many boutiques applying the same business tactics as other stores.
Think about it. How many ads for boutiques do you see pop up on Netflix, Hulu, or YouTube? They rely on word of mouth from their customers. Sure, some more prominent boutiques may advertise. But most boutiques are thought of as "passionate projects."
Hopefully, this little blog has made the difference between a boutique and a regular clothing store more evident. Boutiques are not for everyone, and it does cost more to shop at one. But for those that enjoy boutiques, it is a great experience.
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