Twins For Peace And My Good Collaborate On From "Soles To Souls" Genderless Footwear
Twins For Peace
By PAGE Editor
Sustainable footwear company Twins For Peace, through its social impact initiative, is pleased to announce a collaboration with My Good and its founder, Grammy award-winner Macy Gray, on a limited edition series of sneaker releases. Macy Gray co-designed each pair of shoes, scheduled to be released in April through July.
Customers will be able to place orders starting April 29, 2021 at 10:00 AM on the Twins For Peace website. For every pair of sneakers purchased, Twins For Peace will donate a percentage of the proceeds to My Good to help families who have lost loved ones to police brutality.
During this pivotal time, Twins For Peace and My Good joined together with synonymous values to create a meaningful collaboration that aligns with My Good’s mission to support families affected by police brutality. Twins for Peace was created after founder Max Mussard offered his shoes to a child in Madagascar during a game of soccer and was greatly impacted by the child's gratitude and happiness after receiving the shoes.
Twins For Peace has already worked with NGOs in Colombia, Cameroon, Mozambique, India, Haiti, Mali, Senegal and is excited to begin humanitarian initiatives in the United States with this collaboration. The Soles To Souls objective was created to encourage people to walk in peace and consciously use the soles of the shoes to touch the souls and hearts of others. Soles represent our feet and our behavior to walk in peace, and with every step pushes us to remember there is hope and beauty in the world.
The families who have lost loved ones to police brutality suffer emotionally and financially with many families seeking answers and never receiving justice. After the media coverage goes away and a new family experiences a loss, the families impacted will continue to suffer throughout their lives with many often feeling forgotten.
The collaboration between My Good and Twins For Peace is an effort to engage with the public using good quality merchandise that people everywhere can access to support My Good while educating themselves on the issue of police brutality and keeping these families uplifted and supported in the long-term. Every step we take together is a step that will help the next family in need.
“I have always been a fan of sneakers and partnering with Twins for Peace was a no-brainer, their values soulfully align with My Good”
said Gray.
"This collaboration is an effort that will benefit families in need, as well as draw attention to the incredible work Twins for Peace does worldwide. While on the road and even during this past year where comfort is key, sneakers have been a staple in my wardrobe and it was an honor to be able to help design this collection that is not only fashion-forward, but gives back in such a humanitarian way.”
Twins For Peace footwear is designed in France and made consciously in Brazil. Each sneaker comes with the Twins For Peace signature elephant logo placed on the sole of each shoe with “Be Cool Be Good” stamped inside the cushion of every pair. Soles To Souls color palette features red, white, and blue representing the American and French flags. Each purchase will include a QR code integrated with a video from Macy Gray on a custom sneaker box.
The styles from the first wave include the MG Velcro in black/white colorway with signature red elephant shoe tongue, and Peace Love displayed separately across two velcro straps, spreading a positive message everywhere they are worn for the world to see, and the My Good stitched on the heel retails for $200 USD.
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