Telfar Collaborates With White Castle On Uniforms Honoring 100 Years In Fast-Food
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By Cassell Ferere originally published on Forbes.com
Fast food and fashion are at it again with the TELFAR x White Castle limited-edition uniform collection. White Castle is celebrating its 100th birthday as a fast-food chain serving communities around the United States. The limited-edition collection comes when the restaurant industry has suffered more so than any other industry, respectively.
Photographed by Elliott Jerome Brown Jr., employees modeled the new uniforms at local New York City White Castle locations. The images capture the compelling ethos of a restaurant industry struck by the pandemic, forced to adjust to socially distanced fast-food dining. Brown Jr. took his camera across the Big Apple to create the portrait series, spanning a distance from Bayside, Queens, all the way to Castle Hill in the Bronx.
TELFAR DESIGNS NEW WHITE CASTLE UNIFORMS IN CELEBRATION OF 100th BIRTHDAY.
ELLIOTT JEROME BROWN JR.
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The words "Celebrating 100 Years and Counting" and “Established 1921” are printed on the uniform garments that come in a t-shirt, polo shirt, apron, and visor, all drenched in the classic White Castle blue. The capsule, which will also be available to the public, will also feature a durag, by popular demand from White Castle employees, in the same blue. The durag is the first time White Castle will provide a hair accessory customized to the fast-food brand, making them likely the only restaurant chain to do so.
White Castle has been a frequent partner of Telfar catering fashion shows and parties the fashion brand has hosted in past seasons. Telfar’s creative director Babak Radboy says, “White Castle supported us before our success, and we consider them family.” The Telfar x White Castle uniform limited-edition collection will dress all of the 10,000 White Castle employees.
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