Represent Appoints Kenny Wilson as Chair and Non-Executive Director to Accelerate Global Growth
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By PAGE Editor
UK-based luxury fashion brand Represent, alongside investment and innovation firm True., has announced the appointment of seasoned industry leader Kenny Wilson as Chair and Non-Executive Director. The strategic move signals the next chapter in Represent’s continued growth and global expansion, reinforcing the brand’s ambition to become a leading force in luxury and performance fashion.
With a 35-year track record scaling iconic global brands, Wilson brings a depth of experience that spans both high-end fashion and performance sportswear. Formerly CEO of Dr. Martens and a senior executive at Levi’s and Cath Kidston, Wilson is set to play a pivotal role in Represent’s international trajectory—particularly as the brand sets its sights on deepening its presence in the UK, U.S., and key global markets.
Kenny Wilson as Chair and Non-Executive Director.
“I am delighted to be joining Paul and the team at Represent and to be partnering with True. Represent has driven remarkable growth in recent years and that is testimony to the strength of the brand and team,” said Wilson. “I’m excited by the potential of the Represent and 247 brands and I look forward to helping the team grow them around the world.”
The appointment follows a period of meteoric growth for Represent. Since 2020, the brand has achieved a compound annual growth rate (CAGR) of 64% and concluded its most recent fiscal year with revenues approaching £100 million. Represent’s hybrid positioning—merging luxury design with a performance-driven ‘247’ line—has allowed it to carve out a distinctive space in a competitive market. The performance line, launched in 2021, has consistently outperformed expectations and will be joined by the debut of womenswear in January 2025.
“As soon as we met Kenny, we knew he would be a great addition to the Represent team,” said Paul Spencer, CEO of Represent. “His strength lies not just in his wealth of experience in scaling global consumer brands at the highest level, but also in his work ethic, vision, and strategic approach to business. His values perfectly aligned with ours.”
Represent’s growth trajectory has been further bolstered by its partnership with True., announced in November 2024. The addition of Wilson to the leadership team not only enhances Represent’s board expertise but also strengthens the collaborative ecosystem between brand and investor.
“Welcoming Kenny as Chairman of Represent marks an exciting chapter in our ongoing journey with the brand—one that brings significant opportunity as it continues to scale globally,” said Paul Cocker, Co-founder and CEO of True. “He will make an immediate impact to the Represent business, as well as a high-level contribution to True’s growing wider consumer and retail network.”
Ejike Onuchukwu, Investment Director at True, echoed the sentiment: “He has unrivalled experience in international multi-channel consumer brands, public and private markets, especially through his leadership of Dr. Martens, making him a strong addition to this young and growing team.”
Founded by brothers George and Michael Heaton and now led by CEO Paul Spencer, Represent continues to grow its footprint both online and offline. In 2023 alone, the brand engaged over 350,000 members of its global online community and secured an increasingly influential roster of wholesale partners. In 2024, Represent opened its first standalone stores, starting with a luxury boutique in West Hollywood, followed by a flagship space on New Cathedral Street in Manchester. A London location is slated for Summer 2025.
Represent has also embraced collaboration as part of its brand DNA, teaming up with global names such as PUMA, Belstaff, and Oasis. The 247 performance line has built a strong roster of ambassadors, including world-leading Hyrox athletes—further reinforcing the brand’s commitment to innovation across both fashion and function.
As Represent moves into its next phase, the strategic leadership of Kenny Wilson is set to fortify its foundation while unlocking new possibilities across categories, regions, and consumer segments.
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