How The Danish Fashion House Nynne Is Creating The ‘Power Dress’ For Women
Written by Cassell Ferere originally publish on Forbes.com
There is drama to be had when getting dressed in a Nynne design. Copenhagen Fashion Week has made the drama of Scandinavian design come to life over the years and Nynne is elevating the “Scandi Girl” style of dress. Spring-Summer 2021 is a back-to-basics display of the eponymous brand, returning to the minimalistic design heightened with an expressive amount of solid-colored empowering dresses, jumpsuits, statement-making pants, and Tinkerbell sleeves.
Copenhagen Fashion Week is transitioning into a sustainable fashion platform, one that is mindful of the designs and aesthetics of the brands they showcase. Relying on the fashion to remain relevant, each brand involved in the general production of the fashion week is required to meet a 17 point checklist of sustainability standards which will be mandatory by 2023. The Nynne brand is exploring circular processes in the meantime as they expand on their creations.
Nynne Kunde is a Danish-born designer who studied at Istituto Marangoni in London, where fashion design became real for her and gave color to her Danish design palette. She gained experience working for ready-to-wear brand Rejina Pyo, where you can see her inspiration. Kunde eventually started her namesake brand in 2018 as she received the “Womenswear Designer of the Year” award after she graduated. She later moved her design studio from London to Copenhagen.
Signature designs such as the “Diana” dress are reoccurring in this collection, introducing a color palette not yet explored by Nynne. The colors are inspired by the sand and the sea in addition to silhouettes inspired by contemporary installation art, inspiring the Tinkerbell sleeves, made from fabrics familiar to the brand. Nynne designs are unwavering of its craftsmanship and its playful approach to proportions.
Like the “Diana” dress which has been altered into a jumpsuit for the Summer season, this collection is reflective of the warmer days of Danish summers. Colors are described as Sunflower yellow and azure blue, and are staged by the modern cuts and colors of Scandinavian design; black, beige, and white.
Nynne is also innovating within the sustainable fashion sphere. Kunde is using increasing amounts of recycled polyester and microfibers. Introducing Tencel fabrics, Kunde is reworking her brand’s aesthetic with the soft cellulose fibers for more manageable and ethical fashion design and manufacturing processes…
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