How Moncler ‘Born To Protect’ Is Helping The Planet And Its Brand Thrive In 2021
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By Cassell Ferere originally published on Forbes.com
Moncler has been around for over 60 years, founded in Grenoble in 1952, a mountainside town in France dedicated to winter sports and home to museums, universities, and research centers. The new Born to Protect Sustainability Plan solidifies Moncler’s commitment to increasing sustainability and owning their responsibility to long-term circular development. The aesthetic of who Moncler is relies on its integrity, trust, passion, and culture, which they carry as badges for quality products and protecting people from the cold.
Recently, Moncler has been working toward reducing its carbon emissions with a five pillared plan that would be the standard for the winter-wear brand moving forward.
MILAN, ITALY - FEBRUARY 19: Models pose during the Moncler fashion show as part of Milan Fashion Week Fall/Winter 2020-2021 on February 19, 2020 in Milan, Italy. (Photo by Victor Boyko/Getty Images)
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The Moncler Born To Protect Sustainability Plan consists of: fighting climate change, integrating a circular economic model, promoting responsible supply chains, growing more diversely, and finally, charitable commitments of social reform and economic development in local communities.
'Born To Protect' invigorates the commitment Moncler has already made to protect people and the planet, for now, and in the future. As Moncler sets goals for each of the different departments in the development of their products, they are meeting 10 out of the 17 Sustainable Development Goals set by the UN to better life around the world, including climate change and poverty, to name a few.
Guests walk by creations part of the Moncler women's Fall-Winter 2019-2020 collection, that was presented in Milan, Italy, Wednesday, Feb.20, 2019. (AP Photo/Luca Bruno)
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Moncler entered the Dow Jones Sustainability (DJSI) World and Europe indices in 2019, in which they were recognized as the industry leader in the 'Textiles, Apparel & Luxury Goods' sector. Ceo of Moncler, Remo Ruffini is arguably accepting the challenge for luxury sportswear and winter-wear to pivot toward innovation and circularity as a desperate matter in this time we are living.
Ruffini says, “the world is facing ever more urgent social and environmental challenges. The pandemic is a reminder that we can, we must, always go beyond what we have already achieved if we are to make our future better. To rise to these great challenges, as individuals, as organizations, and as companies, we must mobilize extraordinary energies. The kind that can only be generated by engaging people around common goals. We must welcome new ways of thinking and working, and find innovative solutions in new places.”
Moncler CEO Remo Ruffini poses after presenting its initial public offering for the admission of the company's shares to listing on the Milan's exchange market, in Milan, Italy, Monday, Dec. 2, 2013. Moncler, an Italian fashion house known for its
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Moncler has created a clear path for itself in becoming carbon neutral by eliminating single-use plastics, recycling fabric scraps, and using sustainable nylon in manufacturing. They will also start recycling with DIST [Down Integrity System and Traceability] through an innovative mechanical process the uses 70% less water than compared to traditional down recycling. DIST-certified has been helping Moncler with traceability of raw materials since 2015, as it directly relates to the improvement of social and environmental needs in parts of the world.
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