Men Of Fashion Are Claiming Cocktails As The New Menswear Accessory

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By Cassell Ferere originally published on Forbes.com

In the category of menswear, aesthetics comes with his understanding of personal taste. Elevating anyone's style can be attributed to a signature accessory, like a wardrobe stable or a well-frequented restaurant - which he recommends, serving him more utility. One accessory that is distinct on its own is the cocktail. Foremost, to drink responsibly is most attractive - a personal cocktail choice can become your signature and give a cache to his expressive style.

Men in fashion, including stylists, designers, influencers, and tastemakers, are settling into the casual cocktail culture. These men are finding inspiration in creating cocktails with personalized flare. Home aesthetics and mindful activities have been raved about since the pandemic, shifting living habits for many. More so, men are showing off their style and their distinguished habits.

Earlier this summer, celebrity fashion designer LaQuan Smith created ‘the’ summer cocktail “The Remy Sidecar” with spirits brand Remy Martin. Since launching his namesake line in 2013, Smith crafted the “LaQuan Smith 3D leggings” and became known as the “leggings” guy and would go on to dress celebrities like Beyonce, Rihanna, and Lady Gaga, while displaying elegant personal style on his Instagram account.

Like wearing sunglasses at night, Smith debuted this new accessory one evening to a select group of guests at “The Rémy Sidecar Magic Hour” at The Williamsburg Hotel in Brooklyn, New York, on June 21, 2022. 

A celebration of the 100th anniversary of the quintessential Sidecar cocktail, born during the Prohibition era of the 1920s, Remy Martin and LaQuan Smith relished in the ambiance of an evening of music, food, and a signature cocktail to complete the mood. This aesthetic was expressed by Rémy Martin Cellar Master Baptiste Loiseau, with the distiller since 2007, during a private tasting at ​​Jungsik restaurant in New York City. Impeccably dressed in a stone grey suit - sans tie - Loiseau described the essence of Remy Martin spirits and its refined signature cognacs, XO and Tercet.

Stylist and designer Jason Rembert teamed up with spirit brand Grand Marnier, creating a personal favorite of his. Rembert and Grand Marnier US-based Ambassador Xavier Herit concocted the Grand Margarita. Dressed in ingredients and garnishes selected by Rembert, the custom cocktail was launched in a full bouquet at the Gansevoort Hotel rooftop in New York City on Jul 13, 2022. 

Rembert says, “I think the cocktail is a way a man can express his elevation; that may be the class, the diversity of his palette. The complexity of what makes a simple cocktail great. My partnership with Grand Marnier and making the Grand Margarita is based on maximalism…”  

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