Digital Artist Mason Rothschild Drops 100 “MetaBirkins” NFTs Through Basic.Space
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By Cassell Ferere originally published on Forbes.com
In an attempt to raise awareness to accelerate fashion’s “fur-free” initiatives and embrace ethical alternative textiles, digital designer Mason Rothschild has created 100 versions of the famed Hermes Birkin Bag as Non-Fungible Tokens., or NFTs. Rothchild may have democratized the elusive ‘it’ bag but with a price range of about 0.3 Ethereum - the currency used for purchasing - to 249 Ethereum, the over $3000 per coin tag keeps these “MetaBirkins” in the luxury category.
Rothschild has created these bags off the success of his previous collaboration with artist Eric Ramirez, a one-of-one Birkin Bag NFT that was sold on Basic.Space, a curated social commerce platform. Basic.Space offers tools for sellers of all kinds to have a marketplace suitable for niche online shoppers. The 40 weeks pregnant “Baby Birkin” Bag NFT, was sold for $23,500, or 5.5 Ethereum. Basic.Space and Rothschild shed an example of how the metaverse will include digital fashion, exempting material waste in a considerable alternative textile - pixels.
The “MetaBirkins” was introduced in early December of 2021, at Art Basel in Miami, FL. Los Angeles-based artist Rothschild is hoping to spread the awareness of animal-free luxury. An urgency for designers, brands, and artists to explore these novel cruelty-free materials in their production is set forth by this intensive display of digital fashion. The Metaverse has allowed us the same expressive qualities that fashion has, and what the Birkin Bag represents is reinvented with the “MetaBirkins” NFTs.
Basic.Space doubles down on the idea of Web 3.0 as the solution. Offering these NFTs through the platform for holders of crypto-currencies, and available everywhere, is the democratization of the illustrious “MetaBirkins.” More so, a smart contract with Rothschild coincides with the mission of Basic.Space closing the gap between online retail, consignment, and event-based shopping, which is how we are consuming fashion today.
This project has since been removed due to a cease & desist letter from the Hermès Maison.
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