Why Less Is More: Slow-Fashion, Racism And Fashion Week

BROOKLYN, NEW YORK - SEPTEMBER 11: Michael Kors walks the runway during the Michael Kors Collection ... [+] GETTY IMAGES FOR MICHAEL KORS

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Written by Cassell Ferere originally published on Forbes.com.

The fast-fashion trends are turning to a slow-fashion agenda, heading toward the perceived - sustainable future. Brands are ripping up the usual four to eight season design scheduled and re-configuring their timelines. Organizing fashion weeks and showroom presentations closer to the actual season of the clothing is a relevant thought. 

Needless to say, many brands are not willing to put on fashion shows as they normally would, including most are canceling their presentations for Paris Fashion Week this September which ends all fashion weeks starting in New York, then London, followed by Milan. 

BERLIN, GERMANY - JANUARY 17: A model walks the runway during the Greenshowroom & Ethical Fashion Show Berlin at Kraftwerk Mitte on January 17, 2018 in Berlin, Germany. (Photo by Thomas Niedermueller/Getty Images for Greenshowroom)

GETTY IMAGES FOR GREENSHOWROOM

Although, Fédération de la Haute Couture et de la Mode has announced the return of Paris Fashion Week this Fall. Burberry has also announced plans for its London Fashion Week show considering a live format for streaming and hosting guests in an outdoor venue. 

Copenhagen Fashion Week is also conjuring solutions for digital presentations, simultaneously they are focused on shifting the conversation of fashion week to a sustainable one. Holding themselves, the presenting designers, trade fairs and other events and shows accountable for their carbon footprint setting an industry standard with a three-year plan from 2020-2022, to be the baseline for entry by 2023. This August will present the preliminary initiatives.

Workers put up protective boarding at a looted Hermes store after demonstrators protested the death ... [+] AFP VIA GETTY IMAGES

As Copenhagen sets a goal to be the most sustainable international fashion week in existence, brands have come to terms with the backlog of inventory and distribution capabilities. More importantly, with the halt on manufacturing, less clothing has been made while warehouses were deadstock with garments waiting to be shipped to stores. Fashion brands are [re]sourcing from their current fabric stocks within their reach. 

A documentary by reM’ADe by Marques ’ Almeida’s during London’s [digital] Fashion Week has shown us how much is really in stock and just not being used. Slow fashion is beckoning on what is normal within the industry.

Read the rest of this article on Forbes.com

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