Gucci Honors Year Of The Tiger With Collection, Campaign, And Pop Up Locations In The U.S. And Canada
By Cassell Ferere originally published on Forbes.com
Gucci has been a member of The Lion’s Share Fund since February of 2020, working toward preserving natural habitats and protecting endangered species. Nature, wildlife, and its inhabitants have been a concern of the 100-year-old luxury brand, becoming carbon neutral across their entire supply chain in 2018. With a genuine fascination of nature in the creative director Alessandro Michele, the Gucci House is reviving its Tiger motif collection with various renditions.
In honor of the Chinese Zodiac and the Year of the Tiger, which begins February 1, 2022, Gucci drops an over 80 piece collection of ready-to-wear and accessories for men and women. The Tiger collection is a signature of Michele, reworking the design upon his arrival to the Gucci House in 2015. The Gucci Tiger is an archival design, originated by the Italian artist and illustrator Vittorio Accornero in the late 1960s, also creating the House’s signature Floral design, implemented as the backdrop for the current Tiger collection.
Available today on the Gucci website and stores worldwide, all-over prints of tiger and floral variations cover the majority of the ready-to-wear pieces and an assortment of accessories, including shoes, purses, bags, and silk scarfs. Items like the reversible bomber jacket, trucker hat, bucket hat, sweater vest, bowling shirt, silk neck bow, silk dress, an embroidered trench coat with print motif lining, watches, and wallets are all covered in the Gucci Tiger and floral prints.
The interlocking G’s, referred to as the equestrian-spired Web stripe, are seen throughout the more modest pieces. The Gucci Tiger collection also includes the ‘Gucci Tiger’ wording in patchwork on jackets, knitwear, shirts, and denim, among other items. They also implement the classic maxi monogram in a multi-colored design. Sweatshirts and T-shirts feature a diverse display of the tiger and logo elements. Various pieces from the collection have been hand-painted or have applied artisanal crochet and embroidery techniques of one-of-a-kind patchwork.
Gucci has gone a step further with its collection, hosting dedicated Pop-Ups beginning January 14 in Canada, at Holt Renfrew Yorkdale
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