Fashion Show Director: Here’s How You Can Host A Great Fashion Week Presentation
By PAGE Editor
“The best fashion show is definitely on the street. Always has been, and always will be.” -Bill Cunningham.
According to the U.S. Bureau of Labor Statistics (BLS), a successful event planner (in this case, a fashion show director) must bring considerable knowledge about the market or industry they work in (fashion industry).
Fashion shows bring something new to the table every day. It helps designers and models get the fame they deserve while also changing the industry trends. Nevertheless, for a fashion show to be a hit, the director must consider numerous factors and fulfill the following responsibilities.
Careful Planning Of The Event
Agnes B., PFW ‘19 - Cassell Inc.
As a director, you need to be involved in the planning process from beginning to end. That means you need to meet sponsors, decide the theme, invite the guests and select the music and venue for the show. You can use your knowledge, fashion designing trends, academic marketing credentials, and any previous experience you may have to create a plan.
A good plan can guide you through the event and make the organizing and work distribution process seamless. Nevertheless, make sure to keep your plan flexible for any last-minute changes.
Research strategies for retaining event sponsors and attracting new ones. Keep in mind the budget allotted and try to work within it.
Creating A Budget
Agnes B., PFW ‘19 - Cassell Inc.
Another factor you need to take into consideration is the overall budget of the show. Whether you are an independent director or work for a design house, it is crucial to handle the finances available cautiously. Understand what the necessary expenses are and what can be avoided.
For instance, you need to set different budgets for venues, food, and entertainment. Depending upon your event’s level, you also need to hire plain-clothed or uniformed security guards for crowd control, bag search, metal detection, and more. In addition to this, you also spend money on advertising, decoration and support staff. So, make sure you calculate all the expenses properly and allocate the proper budget to each overhead.
Hiring Staff
It is obvious that you can not manage everything on your own. Hosting a fashion show means you'll need models, makeup artists, and designers. You’ll need uniformed security guards at entry points and exit points for security purposes. For entertainment, i.e., audio and video, you need technical staff. Basically, you need to identify all the requirements and select the right personnel to do the job. It will ensure that everything works out smoothly.
Note: If you have invited high-profile or VIP guests, make sure to hire the best security service in town. It will help create a sense of safety in the mind of guests, which is a must.
Supervising Dress Rehearsals
Agnes B., PFW ‘19 - Cassell Inc.
Whether it is your first show or have organized a show previously, it is a MUST to do a dress rehearsal. It will help you learn about any issues such as music buffering or the absence of a model and make necessary last-minute changes to improve your guests' experience.
Supervise each detail of the show and make sure everything works out as planned.
To Sum It All Up!
These are the prime responsibilities of every fashion show director. Fulfilling these means, you’ll be able to host a great event that is also secure. So, make sure to use this simple guide when organizing a show.
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