Content And Commerce: The New Bet For Fashion Brands
PAGE Magazine
By PAGE Editor
After the pandemic pushed consumers indoors, it became a more evident challenge to innovate in content creation. The need for elevating content has posed an opportunity for young brands who want to create valuable moments for digital audiences. Hence, technology has pushed storytelling to the next level and emerging start-ups are earning territory within fashion houses’ content strategies – from virtual garments and CGI environments to witty product placement.
Whatever it is, the way you tell your story online can make all the difference.
With offers like Arianee’s blockchain-based digital certifications and VISORE X’s platform, fashion tech start-ups are positioning themselves as “content commerce” ahead of the curve. On the other hand, social commerce platforms like Peercrate allow consumers to see what their friends and acquaintances are buying, loving and recommending.
Whatever it is, the way you tell your story online can make all the difference.
During the first quarter of 2021 after its launch online in early January, content commerce platform VISORE X has teamed up with some of the most inspiring brands and creatives, including names such as Louis Gabriel Nouchi, Nu Atelier, Arturo Obegero, SafSafu, and more. The platform is the brainchild of the full-service parisian creative agency VISORE LAB – fashion and lifestyle brand's right hand during their expansion phase.
The concept behind the platform is to offer a “new shopping experience for the content-thirsty fashion savvy community”. The uniform and old-fashioned approach adopted by established fashion marketplaces has shaped the experience and perception of luxury and value shoppers – and VISORE X advocates for putting the spotlight on designers, creatives, and the minds behind the scenes.
Whatever it is, the way you tell your story online can make all the difference.
The platform has been dubbed as “the forward thinking of marketplaces” – shutting down chances of becoming purely a marketplace, this approach for supporting brands does not only allow consumers to get away from traditional e-tailers that do not speak to new generations, but it also offers the opportunity to empower the creatives behind the work.
Whether it's through carefully sought-after content, live streaming or other frictionless shopping experiences – brands must seek ways to engage with their consumers in non-redundant ways.
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