Blackpink's Lisa sparks $1.6M media buzz at VS fashion show
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By PAGE Editor
Lisa, one of the members of Blackpink, made a massive impact at the 2024 Victoria’s Secret Fashion Show in New York City. Her vibrant performances and striking red carpet outfit caught many eyes, leading to an impressive $1.6M in media value for the brand. This event was a great milestone for Victoria’s Secret, which had not held a show since 2018.
Lisa’s amazing performances
Lisa took the stage by storm, opening the show with her energetic hit 'Rockstar'. The crowd was electric, and her performance set the tone for an exciting night. After her first act, she returned to delight the audience with another performance of 'Moonlit Floor'. Both songs showcased her unique talent as a rapper and dancer, making her one of the highlights of the evening.
Media impact and value
With just one post on Instagram, Lisa brought in $1.6 million in media impact value (MIV), according to Launchmetrics. MIV is a way to measure how much value media exposure is worth across platforms like print, online, and social media. This number highlights how powerful Lisa is in both the fashion and entertainment worlds. Just as brands like Bitcasino use engaging bonuses and events to draw in players, Victoria’s Secret aimed to reconnect with its fans through pop culture and Lisa’s influence.
To compare, singer Tyla earned $2 million in MIV with four posts. This shows that one strong post can match several from other stars. Overall, the Victoria’s Secret show brought in an astounding $304.8 million in media impact, almost the same amount as New York Fashion Week held a month earlier.
The comeback of Victoria’s Secret
The 2024 Victoria’s Secret Fashion Show marked the brand's return after a long break. Fans were excited to see this iconic event back in action. They streamed the show on Prime Video and covered it on Victoria’s Secret’s YouTube, Instagram, and TikTok channels. This broad reach helped bring back interest in the brand.
The runway featured a mix of famous models and new faces. Iconic former Angels like Tyra Banks and Taylor Hill walked alongside fresh talents like Paloma Elsesser and Devyn Garcia. In addition to Lisa, music legends Cher and Tyla also performed, adding to the night's excitement. This blend of talent brought more energy to the show.
Lisa’s stunning red carpet look
Before hitting the stage, Lisa made a striking entrance on the red carpet. She wore a unique Victoria’s Secret archive outfit, first shown in 2018. It had a long, sheer black cape with sparkling stars and crescent moons, giving her a celestial look.
Underneath the cape, Lisa wore a jewel-encrusted bra with stylish straps linked to a choker around her neck. The look was finished with silver chains and a jewelled band around her waist, showing off her style. This outfit not only honoured the brand's past but also showcased Lisa’s unique fashion sense.
Global media buzz and reach
The buzz about the Victoria’s Secret Fashion Show was felt worldwide. The event produced a huge $304.8 million in media impact value, showing the brand’s power to grab attention. This number is nearly equal to the total impact of New York Fashion Week, which featured collections for spring 2025.
The return of the Victoria’s Secret Fashion Show was a fresh start for the brand, which had faced tough times in recent years. Just like Bitcoin Casino makes players feel welcome, Victoria’s Secret aimed to engage with its audience and invite them back into its world of style and glam.
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