Billionaire Boys Club Goes the Distance with DB3: A Knockout Collaboration with The Davis Brothers
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By PAGE Editor
Billionaire Boys Club (BBC) is ready to go the distance with their newest drop: made with love alongside the iconic boxing trio, The Davis Brothers, known collectively as DB3.
The collection debuts an exclusive DB3 x BBC black t-shirt featuring a boxing ring and glove in BBC’s iconic graphic art style and will officially launch on Saturday, June 7, during the Davis Brothers’ highly anticipated homecoming fight night at Scope Arena in Norfolk, VA. All three brothers will appear on the card, with Keyshawn Davis defending his WBO lightweight crown against Dominican boxer Edwin De Los Santos in the main event. Their last fight in Norfolk, in November, drew a sold-out crowd of 10,568, marking the city’s first boxing event in three decades and ending with all three brothers walking away victorious. The fight will be available to watch live on ESPN.
Limited quantities of the t-shirt will be available for purchase inside the arena for $70 USD with any remaining inventory to be sold at Billionaire Boys Club’s Flagship Store in Miami.
DB3, consisting of brothers, Keyshawn, Kelvin, and Keon, emerged from Norfolk as a force in the world of professional boxing. Similar to BBC’s founder, Pharrell Williams, the brothers were born and raised in Virginia. This collection is a tribute to the hometown heroes, paying tribute to the shared legacy and dedication to harnessing your success and passion to uplift your community.
This partnership also continues Billionaire Boys Club’s ongoing support of Keyshawn Davis, having backed him in his past two headlining bouts against Miguel Madueno and Lemos, bringing his homegrown story full circle.
Outside of the limited edition t-shirt, special Billionaire Boys Club bespoke gear for the Davis brothers will be revealed on fight night. The ongoing partnership is a tribute to those who rise while staying true to where they’re from. It’s a celebration of legacy, local pride, and a symbol of giving back to the city that raised them.
This collection is more than just a product release, but a tribute to those who rise while staying true to where they’re from and a testament to the unbreakable bond between culture and community. It marks a homecoming for the Davis Brothers, for the sport of boxing in Norfolk, and for BBC itself.
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