By Cassell Ferere originally published on Forbes.com

M Jewelers was created in the well-known Diamond District neighborhood New York City, founded in 2014 by Mark Shami. The Diamond District is where Adam Sandler portrayed a fictional diamond dealer in the 2019 film Uncut Gems, giving much attention to that part of town. Shami would go a different route - from the character in the movie - from his family's typical jewelry-making business. He learned a little more than crafting precious metals and stones.  

Shami learned to build a brand name that was on par with contemporary consumer culture. His father worked as a jeweler for over 40 years, and he had uncles who worked in retail and wholesale fashion businesses. A portion of Uncut Gems was filmed at his retired father's shop at 20 W 47th Street. A young Mark Shami would learn the jewelry business landscape. Shami says of that location, "I go back! I’ve been working there since I was like, ten-eleven years old. And those people are still there."

Opening on Saturday, January 8, on 204 Mulberry Street between Spring Street and Kenmare Street, M Jewelers invites shoppers to be the first customers to shop at the location.

Now in its eighth year of operation, M Jewelers is finally opening a new flagship location, away from New York City’s famed Diamond District to the stylish and culturally relevant Soho neighborhood of NoLita.

Opening on Saturday, January 8, at 204 Mulberry Street between Spring Street and Kenmare Street, M Jewelers invites shoppers to be the first customers to shop at the new location. The retail space is 1,200 square feet and detailed with black fixtures throughout, and even adding opulence with a private showroom for ‘appointment-only’ clients who prefer privacy during their shopping experience, creating custom personalized jewelry pieces.

Opening on Saturday, January 8, on 204 Mulberry Street between Spring Street and Kenmare Street, M Jewelers invites shoppers to be the first customers to shop at the location.

M Jewelers happens to be one of those epitomes of New York City street culture and fashion. In addition to a current NYC location, M Jewelers host a Los Angeles location. It has also found its name on the persons of supermodel Bella Hadid and in collaboration with notable brand names like Kith, Nike, and the MLB, which M Jewelers created a 20-piece collection of gold and silver pendants. 

Shami remembers his days coming up through the jewelry-making ranks through his father, marketing to his generation. He remembers friends making requests, detailing how "that's - what my job was over there [on 20 W 47th]. I was making nameplates and name rings at a really young age. Putting names together, cutting them, and polishing them. My friends were like, 'Can you make me that? Can you make me this?'" 

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