By Cassell Ferere originally published on Forbes.com

Siegelman Stable, founded by New Yorker Max Siegelman, has been reaching new levels of streetwear stardom, giving the brand a reach that has become global. Since names like supermodel Kendal Jenner, second-generation NBA player Tim Hardaway Jr., and rapper Future, have been seen in his synonymous embroidery, two-tone hats, the signature horse and carriage have taken off into the clouds of fashion. Siegelman's formula is sustainable in that he drops limited quantities of the items, delivering more inventory as necessary. There is also a familiar feel of horsemanship and equestrian culture here in America that attracts customers.

Today, Siegelman Stable is dropping an intimate collaboration with the Norwegian DJ and music producer Kygo, who has made a name for himself around the globe through music with a signature sound. That two have come together, sharing Norwegian roots, Siegelman remembering his grandmother’s home country and visiting frequently. Kygo has founded Palm Tree Crew, along with his manager Myles Shear, a swimwear line for men and women, offering casual poolside looks from Hawaiian shirts to swim trunks and sundresses to bikinis. 

While Siegelman Stable was born on the horse tracks of New York and New Jersey, the lifestyle brand is pausing riding the high horse in the states and racing into Oslo, Norway. The collection launches on July 1, 2022, at the Moniker Oslo retail store (Valkyriegata 3, 0366 Oslo, Norway), where shoppers can get first dibs on the collection. The pop-up event will offer a time frame for a meet-and-greet with Kygo. 

“My show in Oslo is one of the most special to me since it’s my largest performance yet in my home country. Being able to work with Siegelman Stable to put together an exclusive Palm Tree Crew capsule makes this homecoming all the more special, and I hope the fans love it and wear it to the show,” Kygo mentions in an official statement on the collaboration…

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